7-Eleven Malaysia has just launched an eco-friendly initiative to transform ocean-clogging plastic waste into striking tote bags. The brand’s new and exclusive reusable bag collection is dedicated to sustainability, challenging Malaysians to factor in environmental health while shopping. 7-Eleven releases two reusable bag variants – the Out of the Ocean Bag and the Recycled PET (polyethylene terephthalate) Bottle Bag – to tackle the problem of plastic pollution in the oceans. Best of all, as part of the #TrashToTreasure Reusable Bag campaign, from now until 16th September 2021, with every purchase of the reusable bags, RM1 will be channelled toward 7-Eleven’s environmental non-governmental organisation (NGO) partners, Reef Check Malaysia and Juara Turtle Project, so customers can play their role in supporting local nature conservation efforts while sporting a trendy tote on their shoulders.
