Semurni Kasih was an annual campaign by 7-Eleven Malaysia that aimed to encourage customers to donate items purchased at our stores during Ramadan. In line with its tagline, “You Contribute, We Distribute”, the campaign featured contribution boxes at our stores nationwide, where customers could donate food and non-food items and we have helped them to distribute to those in need.
Throughout the campaign, 7-Eleven Malaysia urged customers to donate generously and support those who were struggling to access basic necessities during Ramadan. The campaign was widely promoted through social media and in-store displays, with the contribution boxes prominently displayed at all 2480 7-Eleven Malaysia stores.
