7-Eleven Malaysia Holdings Berhad - Privacy Policy (Loyalty)

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PERSONAL DATA PRIVACY NOTICE
7-Eleven Malaysia’s Personal Data and Privacy Policy (English)

7-Eleven Malaysia Holdings Berhad ("7-Eleven Malaysia") respects your privacy. We view and treat your Personal Data seriously. In view of this, we have developed a Privacy Policy pursuant to our local Personal Data Protection Act 2010 that guides how 7-Eleven Malaysia collects, processes, uses, discloses, transfers and stores your Personal Data.

Collection and Use of Personal Data

In this Policy, 'Personal Data' refers to information that relates directly or indirectly to you, who is identified or identifiable from that information, or from that and other information.
During the course of your transactions and dealings with 7-Eleven Malaysia, you may be requested to furnish your Personal Data from time to time to enable us to enter into transaction with you or to deliver the necessary services and/or our products in connection with our business. 7-Eleven Malaysia may share your Personal Data with their third party service providers in a consistent manner with this Privacy Policy. 7-Eleven Malaysia may also combine your Personal Data with other relevant information to provide and improve 7-Eleven Malaysia's products and services. If you do not provide us with your Personal Data, we may not be able to perform our services for you.

Scope of Personal Data Collection

When you carry out transactions with 7-Eleven Malaysia, we may collect the following Personal Data from you:
- Full Name
- NRIC/ Passport Number
- Nationality
- Date of Birth
- Gender
- Ethnicity
The list of Personal Data stated above is not exhaustive and may include other relevant Personal Data (depending on the nature of the transaction).

How 7-Eleven Malaysia Uses Your Personal Data

Your Personal Data that 7-Eleven Malaysia collects allows us to process your transactions with us in a timely, relevant manner.
Your Personal Data also allows us to keep you posted on 7-Eleven Malaysia's latest promotions, announcements and events, as well as assist us in improving our products and services.
From time to time, 7-Eleven Malaysia may use your Personal Data to send important notices, emails, letters or short messaging service (SMS) messages – such as communications regarding any marketing and promotional activities of 7-Eleven Malaysia's, your purchases and policy updates/changes. As such information is crucial in your dealings with 7-Eleven Malaysia, you are advised not to opt out of receiving such communications.
7-Eleven Malaysia may also use your Personal Data for internal purposes such as auditing, data analysis, and research to improve 7-Eleven Malaysia's products, services and customer communications.
7-Eleven Malaysia may also share your Personal Data with third party providers that provide services such as information processing, payment processing, order fulfillment, delivery, managing and enhancing customer data, customer service, and customer research or satisfaction surveys.

Protection of Personal Data

7-Eleven Malaysia will take necessary precautions, both administrative and technical, to safeguard your Personal Data against loss, theft, misuse and unauthorized access, disclosure, usage, alteration or destruction. However you hereby consent and authorize us to provide or disclose Personal Data to any person to whom we are compelled or required to do so under law or in response to a competent regulatory or government agency or any other person reasonably requiring the same in order for us to operate and maintain our business in a consistent manner with this Policy.

Retention of Personal Data and Access

We at 7-Eleven Malaysia endeavour to make it easy for you to keep your information accurate, complete and up to date. We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is permitted or required by law.
You can help ensure that your contact information and preferences are accurate, complete, and up to date by contacting 7-Eleven Malaysia at enquiry@7eleven.com.my where applicable. You may also request that we correct the data if it is inaccurate or out-of-date, or delete the data if 7-Eleven Malaysia is not required to retain it by law or for legitimate business purposes.
We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardise others’ privacy, are extremely impractical, or for which access is not otherwise required by local law.
7-Eleven Malaysia reserves the absolute right and discretion to update and amend this Policy from time to time. Any material changes to this Policy will be updated and published on our website.