In collaboration with NGOhub, 7-Eleven Malaysia has taken the initiative to contribute to a non-profit social enterprise, UmieAktif which works with economically challenged women in areas such as Chow Kit, Kampung Melayu Ampang, Kelantan, Pahang and Terengganu. The contribution of sewing machines aims to provide single mothers and underprivileged women with the opportunity to make a living through sewing using recycled materials and fabric, and also how to market their products.