7-Eleven Malaysia HQ encouraged their employees to celebrate 7-Eleven Day in a more meaningful way by participating in a charitable activity. The employees were asked to donate RM30 or more worth of necessities such as food, beverages, and household essentials, and drop them off at a specific location. Those who participated were rewarded with 500 My7E app points.
The donations collected from the employees were then distributed to the Aiyide Old Folk Homes, a shelter for abandoned old folks with difficulties or no dependence. In total, 18 old folks benefitted from the donations, which were worth RM451.80 in-kind.
