7-Eleven Malaysia has engaged with customers to support the underprivileged community through their annual CSR initiative, Semurni Kasih under the Community Care program. This year more than RM3 million worth of provisions consisting of food and non-food items were collected at the end of the campaign and among the items collected were canned food, biscuits, rice, cooking oil, laundry detergent, toiletries and other household essentials. The collection was distributed to various charity organizations across both West and East Malaysia. Incepted in 2008, the annual Semurni Kasih charity programme has given out more than RM19 million worth of necessities to the less fortunate.
