One group that required support was the 28 children who resided at Hope Mission Welfare Society, a shelter that provides for their daily needs. In response, 7-Eleven launched their #GiveFood campaign to provide assistance to those in need.
As part of the campaign, a single contribution of RM10.00 could provide four meals per day. In total, 7-Eleven contributed RM14,000 to the campaign, which was equivalent to 50 days of meals for the children at Hope Mission Welfare Society. The company also made in-kind donations of items such as toothbrushes, hair shampoo, condensed milk, and soap to further support the children’s needs.