7-Eleven Malaysia launched a “Lend a Helping Hand” campaign to encourage Malaysians to help to those who were still suffering financially. The campaign was held during patriotism month to highlight the importance of community and unity during challenging times. Customers were able to contribute to the campaign by purchasing necessities such as food, beverages, groceries, household essentials, personal care items, and other supplies at 7-Eleven stores. These items could then be placed in dedicated contribution boxes found in every store. Over the course of the month-long campaign, 7-Eleven Malaysia collected over RM1Million worth of goods donated by their customers.
